On the occasion of the 40th-anniversary celebrations, the 'Et' network is launching a wide-ranging campaign worth an estimated NIS 1.5 million for lingerie. According to Dafna Moore Cooper, one of the chain's owners:

The 'Et' lingerie chain. which imports some of the world's leading international brands. is celebrating its 40th anniversary in June. as part of which it will launch a broad campaign this week. estimated at an investment of NIS 1.5 million for lingerie.

The campaign includes among others. TV broadcasts. Digital advertising. Advertising at points of sale and extensive activity on social networks.

As part of the campaign. the chain will launch the 2021 collections of a variety of international brands. It will decorate all its branches. And you will get a sale of up to 60% on the new collections. Among them: bras, pajamas, lingerie, and more.

According to Daphne Moore Cooper, one of the network's owners:


"This is actually the first TV campaign of the" The "network on television since its inception. To date. the network's an advertising and marketing have included women-focused activities. using relevant media.
"In order to reach more target audiences. Women who have not been exposed to us to date and whose combination of professionalism in the field of personalization of bras with leading international brands will be very interesting."

Dafna Moore Cooper added:


"The campaign is intended to strengthen the chain's strategy from its inception to the present day. To be the leader in Israel in the field of bras. while focusing on comfort, quality, and service." According to her: "The differentiation of the network is 'personalization for every woman.'

The 'Et' chain, which has 18 branches in malls and shopping centers throughout the country. is owned by Dafna and Dror Cooper. The chain is considered a home of brands, with a wide range of international brands from Paris. Madrid. Los Angeles. the Netherlands, and Germany. Brands include PARFAIT for PLUS SIZE from Los Angeles. SELENE from Spain.BEST FORM from France. EWA BIEN. MEMEME. and OBSESSIVE from Europe. BYE BRA from the Netherlands. and TRIUMPH and VANIA from Germany.