The international cosmetics brand L’OREAL PARIS is currently joining a new international ambassador: Viola Davis, an award-winning American actress and producer who is recognized as a rare talent on the big screen, television and theater. Viola Davis: "I believe the greatest right is to be who you are. Without apologizing for your age or skin color

The 54-year-old Davis joins a valued staff of diverse L'Oreal Paris brand spokespersons, including:

Celine Dion, Helen Mirren, Eva Longoria, El Penning, Aja Naomi King, Nikolai Koster Waldau and Camila Cabio.
The choice is based on the brand's goal to reflect the diversity of the modern world through spokespersons, to encourage the inclusion of beauty, self-worth and the empowerment of people everywhere.
Photo by Ch
The new spokeswoman for L'Oreal Paris PR Photo Sand Press

 

Photo by Ch
The new spokeswoman for L'Oreal Paris PR Photo Sand Press

Upon her election as a spokeswoman for L'Oreal Paris, Viola Davis said:

"I believe the greatest right is to be who you are. Without apologizing for your age or skin color!
As long as you live your life the way you want to live, you are most worth it. It is in my eyes 'Self-worth'."
After graduating with a degree in theater from Rhode Island College, she went on to the prestigious Juilliard Acting School in New York.
Since then she has been paving her way for over thirty years, with powerful Broadway, film, and television appearances.

Viola was recently nominated for an Emmy Award for the sixth time,

near the release of the sixth and final season of the series starring :

 

" How to Get Away with Murder."

Viola is followed and revered by 6.5 million (!) People worldwide,

and she dedicates her time off-screen to her family and is an avid and well-known social activist
thanks to her support for human rights and equal rights for women and black women,
as well as reducing male and female earnings gaps and reducing hunger among children.
Together with her husband, Julius Tannon, Viola founded JuVee Productions, a production company that emphasizes diversity and inclusion in all its content.

DELPHINE VIGUIER-HOVASSE, L'Oreal Paris' global brand manager, said:

We are delighted to have Viola as part of our family.
Viola's strength, authenticity and bold spirit excite so many people.

Themselves time after time –

she leads the way and is the perfect partner to convey our central message  'Because I'm Worth It.'