Pnina Rosenblom  – Precisely in the days of Corona, businesswoman Pnina Rosenblom finds the time and desire to contribute to Israeli society.

Pnina Rosenblom met this week with Yehuda Meshi Zahav, chairman and founder of the international ZAKA organization and the Eshet Lapidot organization,

To join the list of groundbreaking women who are members of the Lapidot Woman organization and together initiate and lead

Breakthrough moves, lifesavers, and life-enhancers, for the benefit of the public, regardless of religion, race, or gender, and in promoting social humanitarian goals in Israel and around the world.


Pnina Rosenblom in a meeting with Golden Silk :


Pnina Rosenblom
In a personal meeting with Yehuda Meshi Zahav Yor Zaka and the wife of Lapidot (1): Photo credit: Anat Mahnai



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שבת שלום ומבורכת. . @lanero_official

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Pnina joins the respected list of "Lapidot" wives among them:

Restaurateur Ruthie Brodo,

Esther Moore President of WIZO World, Titi Einhero Former Beauty Queen,

Sarah Alaluf, Honorary Consul of Latvia,

Talents agent Zohar Jacobson and more.


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זה יהודה משי הר זהב, הוא יו״ר זק״א. הוא הגיע לבקר אותי במשרד. ואני פשוט מורידה בפניו את הכובע על מה שהארגון הזה עושה. שתמיד ניתן, נעזור ונהיה שם בשביל הנזקקים.

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In Pnina's resume


In 1989, Itzik Avnery established a cosmetics company named after Pnina – "Pnina Rosenblom Ltd.", which she manages to this day and in recent years in addition to cosmetics has begun marketing food and health products.

Rosenblum also ran for the Knesset on an independent list together with Avi Balshnikov named "Pnina Rosenblom" in the elections to the 15th Knesset in 1999.

Then it failed when it failed to pass the blocking percentage with a shortfall of about 4700 votes.

She also joined the Likud party in the past and tried to be elected to the Knesset on her behalf, in the early elections of that year she reached 39th place, the party won 38 seats, and therefore here too – she was not elected to the Knesset.

December 14, 2005, the Knesset dissolves and an oath is sworn in for the 16th Knesset on behalf of the Likud faction after MK Tzachi Hanegbi resigned and joined the Kadima party.

She served until April 2006 and in the preliminary elections for the Likud list in the 17th Knesset was elected only 56th and retired from political life.

In 2011 Pnina launches a campaign to reduce commissions and interest rates at banks. She sought the support of MKs and businessmen for a campaign documented in an exclusive interview with Nadav Burstein.

Later, MK Danny Danon teamed up to draft a bill that would immediately reduce commissions and interest rates.

In 2012, her cosmetics company rolled in about NIS 30 million a year.