Actress Liraz Cherki has been chosen as the presenter of the scientific cosmetics company Beaufort, for beauty and beauty solutions at home. The scope of the investment in the campaign is estimated at NIS 1 million.
Singer and actress Liraz Cherki have been chosen as the presenter of the Israeli scientific cosmetics company BIOFOR. The scope of the investment in the campaign that will begin this week is estimated at about NIS 1 million.
Liraz Cherki, one of the most prominent Israeli singers and actresses in the Israeli landscape. Cherki has been performing for a long time in Israel and around the world with an ethnic project of songs in Persian. She recently finished filming the Tehran series that will air here and in collaboration with Sinflix.
The release of the new album, which is a collaboration with Iranian artists in Tehran, has been postponed due to the caravan epidemic but is planned to be released soon worldwide accompanied by a tour of live performances including at prestigious festivals including Roskilde, Trance Musical, Fuchuda and more.
As part of the agreement, Cherki (41) will star during 2020 in a Biofor campaign in which she will reveal the range of customized products by a skincare cosmetologist. The campaign will also include two launches of new products: Lite Cream – Moisturizer with Highlights and Reno Plus – Cream For skin rejuvenation and treatment of pigmentation.
Following the situation, the first campaign was adapted and emphasized the innovation that Beaufort brings to the world of cosmetics, which recognized the need for a therapeutic response to the skin from home, and initiated "Online Beautician": Skin Diagnosis by a Certified Online Beautician via Video Chat in Watts Up, Product Matching Personal and sending them by courier to the customer's home is free.
A cosmetic venture from home
This project came to provide a real and effective solution at a time when the field of cosmetics was shut down. And many beauticians were left without work, due to the Ministry of Health's ban on treating clients. The venture, which is ahead of its time, delivers professional cosmetics to online channels, just as the medical field transfers as many channels as possible to online activities.
Diagnosis and adjustment of products by certified beauticians, who have been trained in how to perform an online diagnosis by Biofor. In light of the success of the venture, it will continue even after the Corona period.
According to Ronit Segev, owner of Beaufort: "Even during this difficult period, Beaufort will continue to advertise in various media, in order to lead the professional cosmetics field. Beaufort is committed to supporting the entire cosmetics industry, and showing the consumer audience in modern cosmetics The activists in the preparations do the work
And bring fast results. What is important is the diagnosis of the skin by a qualified beautician who has been trained in online diagnosis, and can also diagnose the skin remotely and adapt the patient to a personal treatment protocol and active products that will give a full answer just as it was before the crisis, at the institute. We also continue to develop new products and effective solutions to treat a variety of aesthetic skin problems.
Cherki represents the brand values
She says: "Liraz Cherki fits the brand values: she is an independent, well-groomed, multi-talented, groundbreaking woman, engaged in many interests and is not afraid to go the furthest with her dreams. In addition, she is at an age where facial skin begins to change and proper care and grooming can be delayed. The effects of aging. "